• Coined by Jean Baudrillard in Simulacra and Simulation (1981) – Relationships between reality, symbols and society. Society replaced reality and meaning with symbols and signs. Inability to tell between what is real and what it hyperreal, simulated. Deception. He borrows from Borges’ Del Rigor en La Ciencia. 
    • Simulacra: a copy with no original
    • Simulation: blending reality and representation
  • Umberto Eco – desire reality. In trying to achieve this, society fabricates false reality that is to be consumed as real (Wikipedia)
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